Meta reported vs CRM actual
Account‑level figures from ad account 1558379451478684. The CRM column recounts live from this database, so it moves as the team works the list. Where the two disagree by more than a few leads, Meta’s number is the one to distrust.
| Month | Spend | Meta leads | CRM leads | Variance |
Meta CPL | True CPL | Verdict | What this means |
|---|